Creative leader with 15+ years of experience in building brands, products and services from the ground up.

Currently at Amazon—
previously at IDEO and frog

 
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Launching and scaling Amazon Pharmacy to the US market

Design Director – Brand Experience

🔒 view Case Study
 
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Flexing the PillPack brand experience at scale

Design Director – Brand Experience

🔒 VIEW Case Study
 

Launching Amazon Clinic — virtual care for common health conditions

Design Director – Brand Experience

(Case study coming soon)

 
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Creating new, impactful ventures and awareness around food

Design Lead – Brand, UI/UX, Environments, Service Design, Event Design

🔒 VIEW PROJECT
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Reimagining the future of life insurance

Design Lead – UI/UX, Brand, Service Design

(Coming soon)

 
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Reimagining personalization in the insurance space

Design Lead – Brand, UI/UX, Service Design

(Coming soon)

 
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Empowering women in South Africa to protect themselves from HIV

Design Lead – Brand, UI/UX, Package Design, Service Design 

(Coming soon)

 
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Building out a new category of 55+ living in the real estate development space

Design Lead – Brand, Service Design

(Coming soon)